OUR STORY

Kelly Bello Design isn’t just about jewelry—it’s about celebrating the moments that matter most. Founded in 2014 by New York-based designer Kelly Bello, the brand was born from a desire to create meaningful, wearable art that speaks to the heart. A Colombian native with a passion for design, Kelly’s journey led her through Pratt Institute, where she discovered her unique style—a blend of elegance, boldness, and personal expression.

This year, Kelly Bello Design celebrates a decade of bringing these values to life. Each piece Kelly creates is more than an accessory; it’s a reflection of life’s most important moments. Her inspiration comes from her greatest love—her family. As a mother, Kelly’s children are her guiding light, and her jewelry serves as a tribute to the deep connections we hold dear. Every design celebrates the special people and milestones that define us, from love and family to memories that last a lifetime.

At Kelly Bello Design, you’ll find pieces that are clean and graphic, yet sculptural and playful, each customizable to make it uniquely yours. Drawing from her love for minimalist design, the dance between light and shadow, and the rich cultures she’s experienced through her travels, Kelly creates jewelry that tells your story. Whether it’s a simple, elegant piece or a bold statement, her designs pair precious metals, fine gemstones, and pearls to craft timeless keepsakes that will forever hold meaning.

Kelly’s designs have graced the likes of Hilary Duff, Lucy Hale and other global icons, but what truly drives her is the connection she shares with people like you—those who understand that jewelry is more than adornment. It’s a way to capture the essence of life’s milestones, and through her work, Kelly brings these moments to life. With three showrooms now open and growing, Kelly Bello Design continues to expand, but at its core, it remains a brand built on love, family, and the stories we hold close.

As Kelly embarks on this new chapter, she invites you to join her in celebrating life’s most precious moments through the art of timeless, meaningful jewelry.

we are more than just a jewelry brand

We are dedicated to creating jewelry that speaks to your soul. Experience the transformative power it holds in your heart.